Sunday, April 26, 2009

April 26 | Moscow

Today we are meeting at our client’s, Vremena Goda, which means Four Seasons. It is an upscale shopping center a bit outside the city center. We’re told it is a good location because it is on the major road that links the city to the western suburbs where all the rich and powerful live.


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The center itself is immaculate and very modern looking. It’s six or seven levels, with the first level being the very high-end luxury and then for the most part it gets more approachable the higher you go. They have most of the big luxury brands including a Porshe dealer on the second floor.


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One of the most interesting things to me was the quality and number of restaurants on the premises. They were stunning in design, totally unique, with the highest standards in service and food quality. It was really quite impressive.


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One of the restaurants was situated on the highest floor and offered an open air lounge in addition to the indoor dining area. They had a DJ and it appeared to be set up more as a nightclub than a restaurant. The windows opened in warmer weather for a great view of the city in the distance.


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We finished a long day and drove back to the hotel, but we weren’t quite done. We walked across the street to see one of the main competitors, a department store called Tsum. It was possibly the nicest department store I’d ever been in. Every designer brand you’ve ever heard of was represented. The design of the store was spectacular and their brand was both integrated and completely pervasive, from the signage to the clothes hangers.

We finished up with a drink with Sergey on the rooftop lounge of the hotel, looking out over Red Square. This is when we saw the tanks rolling through the streets below.

After Sergey went home, Bill and I walked down the street to a place called Vogue Cafe and had a few drinks. We had two drinks each (although I think Bill’s were doubles) and Bill had a cigar. It cost us $200USD.

That’s the thing about Moscow. It’s major league expensive. There are 40% tariffs on all imports so while you can find anything, it’s already more expensive to begin with. Alcohol being one of the main things.

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